Tuesday, 2 February 2016

Personal Branding/Business Card Design

Personal Branding Research

Personal branding is a way of advertising yourself in a way that reach the target audience and will be memorable and eye catching.

Some examples of personal branding:

Being different with the use of the business card will make the brand memorable but I think that keeping it simple when being different is better so not to deter the eye aware from the name and contact details. This card does this by making the animation draw the eye to the name of the company. I think in the print out of this card the circle should be placed under the name of the company.

I like this idea of having the armature in a pose, making it look like it's moving, which is perfect for an animator with a static card. I may do something similar with my card.

I like this idea of having a caricature of myself so that when the person takes away the card they will remember who I am by the picture.
This could be a problem if your hair style changes, especially if this is a coloured business card.

This sort of style of card is good if you are using a character this already established or recognisable from other projects that you've made or are advertising that particular character for a new project but I think as a long term business card could become dated if the character isn't featured in newer projects.

I like this card as it is definitely memorable and could possibly give you free publicity as the person might show other people the funny card. But this could also make you look unprofessional to some people.




Helpful sites:



My Branding

I didn't want to create a brand name that wasn't my own name because I didn't want employers thinking that I was a company or already established when I'm not. I can create a brand name once I have got myself out into the industry.


My Website Link


Business Card

I want my business card to be simple and clean with a single image on it. I took the photo myself so that I'm not using a stock photo.
This image is used as a background on my website and a cover photo on my social profiles.


Using the template from moo.com/uk I have built my image and text to fit within the template.

To find complimentary fonts I looked at this website.
http://www.creativebloq.com/typography/20-perfect-type-pairings-3132120

Card Ideas

Front


As I have decided to have all the text on the back so that I can have different images on the front once I have made more stop motion characters.
I think that this image is quite strong on its own.



Back




I decided to have all of the text on the back of the card. This meant that I had to remove the social links from the card because it was too over crowded.
I also changed the font to Blanch because I thought this filled the white space better than the previous font.



Changing the font again because the email and web addresses look better in lower case. Also adding in the new email address and web site link.



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